Winner of "Employer branding of the year" at Swedish Content Awards ⭐️
Copywriter:
Jakob Hjulström
Art Director
Elin Modig
Kronofogden - Hamna Hos Oss
Official work for the Swedish Debt collection institute, or the bailiff Kronofogden. Where the phrase "Hamna hos..." (End up at) is deeply ingrained as exclusive to Kronofogden. The ask was to create a recruitment campaign that made programmers and backend-developeers open their eyes to working at Kronofogden. To cut through the noise we used humour. and the average swede's natural reaction of fear to the phrase "Hamna hos Kronofogden"
