Case for Hedvig insurance where the ask was to create a new campaign that emboldened their approach of anti-positioning against the usual insurance companies. Previously they've had success with slogans such as "Go get wild" and "It's just stuff"
Hedvig doesn't require a police report to be filed when your bike has been stolen which resulted in the concept "Spare us the details" - a positioning statement that Hedvig doesn't care about all the circumstances that lead up to the insurance claim, they trust the insured.
Winner of
Copywriter:
Jakob Hjulström
Marilinn Klevhamre
Lars Johan Andersson
Art Directors
Filip Xu
Alva Sameby
